{"id":3100,"date":"2022-12-01T09:00:00","date_gmt":"2022-12-01T09:00:00","guid":{"rendered":"https:\/\/sasintgroup.com\/case-studies\/lego-new-york\/"},"modified":"2026-09-07T16:03:33","modified_gmt":"2026-09-07T15:03:33","slug":"lego-new-york","status":"publish","type":"case-studies","link":"https:\/\/sasintgroup.com\/en-eu\/case-studies\/lego-new-york\/","title":{"rendered":"Lego, New York"},"content":{"rendered":"\n
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Lego, New York<\/h2>\n \n \n <\/div>\n\n
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Location:<\/h5>\n \n

New York, USA<\/p>\n <\/div>\n

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Sector:<\/h5>\n \n

Retail<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Lego, New York<\/h4>\n\n \n \n \n \n <\/g>\n <\/svg>\n Close<\/span>\n <\/a>\n <\/div>\n\n
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System<\/dt>\n\n
\n SAS130<\/a>\n <\/dd>\n
Colours: RAL 9003<\/dt>\n\n
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Perforations<\/dt>\n\n
\n S1030<\/a>\n <\/dd>\n <\/dl>\n <\/div>\n <\/div> <\/div>\n
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System<\/dt>\n\n
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Colours: RAL 9003<\/dt>\n\n
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System<\/dt>\n\n
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System<\/dt>\n\n
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Colours: RAL 9003<\/dt>\n\n
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Perforations<\/dt>\n\n
\n S1030<\/a>\n <\/dd>\n <\/dl>\n <\/div>\n <\/div> <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n\n
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Building an Immersive Retail Experience<\/h2>\n <\/div>\n\n
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Opened in 2021, this new LEGO\u00ae Flagship store within New York City\u2019s iconic Rockefeller Center was designed to create an immersive world of LEGO bricks by blending unique digital and physical experiences.<\/p>\n

Spread over 7,175sq. ft, the two-story store is the first to feature an innovative new retail format, elements of which will be introduced to more than 100 stores worldwide in the coming year. Working closely with the general contractor and installer, Shawmut Design and Construction, SAS delivered the design brief created by brand architects W40 Design who have delivered LEGO\u00ae stores globally.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n\n\n\n\n\n\n\n\n

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Transforming a Brand Concept into a Ceiling Feature<\/h3>\n <\/div>\n \n
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Drawing upon a \u2018Brick\u2019 theme, SAS130 ceiling panels were perforated with the large format, square pitch S1030 pattern and configured in a \u2018Running Bond\u2019 brick configuration, giving the impression of large LEGO\u00ae bricks within the ceiling. Close attention was paid to the integration of mechanical and electrical services to ensure a seamless installation process.<\/p>\n <\/div>\n <\/div>\n\n

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Client<\/th>\n Lego<\/td>\n <\/tr>\n
Architect<\/th>\n W40 Interiors<\/td>\n <\/tr>\n
Main Contractor<\/th>\n Shawmut Design and Construction<\/td>\n <\/tr>\n
Sector<\/th>\n Retail<\/td>\n <\/tr>\n
Region<\/th>\n New York, USA<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <\/div>\n <\/div>\n\n
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7,175 sq. ft<\/h3>\n <\/div>\n \n <\/div>\n\n
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Two-storey LEGO flagship retail destination in Rockefeller Center<\/p>\n <\/div>\n <\/div>\n

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RAL 9003<\/h3>\n <\/div>\n \n <\/div>\n\n
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Signal White<\/p>\n <\/div>\n <\/div>\n

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Perforation layout<\/h3>\n <\/div>\n \n <\/div>\n\n
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Made to look like LEGO bricks on the ceiling<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n\n

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SYSTEMS USED<\/h4><\/div>\n
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SAS130<\/h4>\n

Lay-In Tile and Exposed Grid Suspended Ceiling System<\/p>\n <\/div>\n\n

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Grid<\/th>\n Exposed Grid<\/span><\/td>\n <\/tr>\n \n
Tile shapes<\/th>\n \n
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\n Max size (mm)<\/th>\n \n
\n L: 1500
\n W: 750
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Acoustic absorption<\/th>\n A-D Acoustic absorption<\/span><\/td>\n <\/tr>\n \n
Acoustic insulation<\/th>\n 15-41dB Acoustic insulation<\/span><\/td>\n <\/tr>\n \n
System weight<\/th>\n 7.5kg\/m2<\/span><\/td>\n <\/tr>\n \n
Access Type<\/th>\n Lift & tilt access<\/span><\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <\/div>\n <\/a>\n<\/div> <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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Finishes Used<\/h4> <\/div>\n <\/div>\n \n
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\n RAL 9003 – Signal white <\/div>\n <\/div>\n <\/div>\n \n
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\n \"S1030\" <\/div>\n
S1030<\/div>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n \n \n \n \n\n\n\n \n
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CASE STUDIES<\/h4><\/div>\n

High-quality linear ceilings with a wide range of appearances and design features.<\/h3>\n<\/div>\n <\/div>\n \n
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\n John Lewis, Birmingham <\/h3>\n <\/div>\n <\/a>\n <\/div>\n
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\n Audi, Milton Keynes <\/h3>\n <\/div>\n <\/a>\n <\/div>\n
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\n IKEA Rio Shopping Centre, Spain <\/h3>\n <\/div>\n <\/a>\n <\/div>\n
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\n Porsche Centre, Newport <\/h3>\n <\/div>\n <\/a>\n <\/div>\n
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\n Marks and Spencers, Paris <\/h3>\n <\/div>\n <\/a>\n <\/div>\n \n <\/div>\n
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<\/i><\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n \n <\/section>\n\n","protected":false},"featured_media":3101,"template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"case-study-category":[2192,2168,2150,2250],"case-study-tag":[],"class_list":["post-3100","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-category-sas130-lay-in","case-study-category-exposed-grid-tile","case-study-category-retail","case-study-category-usa"],"acf":[],"yoast_head":"\nLego, New York - SAS International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sasintgroup.com\/en-eu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lego, New York - SAS International\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sasintgroup.com\/en-eu\/case-studies\/lego-new-york\/\" \/>\n<meta property=\"og:site_name\" content=\"SAS International\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T15:03:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/sasintgroup.com\/app\/uploads\/2026\/06\/LEGO-flagship-130-ret-med-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sasintgroup.com\\\/en-eu\\\/case-studies\\\/lego-new-york\\\/\",\"url\":\"https:\\\/\\\/sasintgroup.com\\\/en-eu\\\/case-studies\\\/lego-new-york\\\/\",\"name\":\"Lego, New York - 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